Agni
A professional product catalog website paired with a powerful inventory admin panel - built for Agni to showcase their products to global customers, capture qualified inquiries, and manage stock, categories, and content without depending on a developer. Modeled on the MyBorosil reference, tuned for fast browsing, advanced filtering, and SEO-driven organic discovery.
Project overview
Agni is a product catalog and inquiry platform - a modern, mobile-responsive storefront paired with a powerful inventory admin so the team can showcase their full product range to global buyers, capture qualified inquiries, and run day-to-day operations without depending on a developer. The build was modelled on the MyBorosil reference, tuned for fast browsing, advanced filtering, and SEO-driven organic discovery rather than a transactional checkout flow.
The challenge
Agni's customers don't buy on the website - they evaluate, shortlist, and inquire. That puts the burden of conversion squarely on browsing UX and inventory accuracy: every product needs rich images, clear specifications, real-time stock signals, and an inquiry path that does not lose context. At the same time, the catalog has to be operable by the in-house team, with bulk uploads, category management, and stock tracking handled inside a panel a non-technical user can run on their own.
Discovery & strategy
We split the system into two coordinated surfaces: a public catalog optimised for buyer evaluation, and an admin panel optimised for operator throughput. The catalog's information architecture was structured around categories and subcategories with advanced filters (price, availability, category, brand), so a buyer can narrow a long list quickly. The admin was designed for repetitive work - bulk CSV upload, image gallery management, low-stock alerts, and a single inquiry inbox - so listing a hundred products is no slower than listing ten.
Design process
Clean, professional product cards with multiple images per item, hover-state alternates, specification tables, and clear stock-status indicators (Available, Limited, Out of Stock). The PDP template was built to handle long specification lists without becoming a wall of text, and every product page surfaces both an Inquiry CTA and a Quote Request flow so the team captures intent the moment it appears. The admin uses a dense, dashboard-style layout - categories, inventory tracking, banners, and inquiries each get their own surface, with the homepage product showcase manageable directly from the panel.
Development execution
A fully custom website + admin panel, integrated with a relational database for products, categories, stock levels, banners, and inquiries. The catalog ships with SEO-friendly URL structure, image compression, lazy loading, page titles, meta descriptions, alt text, and structured data so the catalog earns organic traffic on its own. Search and filter run client-side over server-paginated lists for sub-second interactions. The admin panel handles bulk CSV upload, image gallery management, low-stock alerts, inquiry triage, and analytics on which products and categories are pulling traffic - closing the loop between marketing, inventory, and sales.
Technology stack
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